Do It Like A Woman, Inc. is a charitable organization focused on helping breast cancer patients & survivors reclaim their femininity. Through a diverse multimedia campaign, Do It Like A Woman shows women that they can beat the stigma of cancer–that they are still powerful, sexy, & strong because they are still women. And, that they are not alone. Together, we’ll fight because when we fight, we Do It Like A Woman.
Why?
Each year breast cancer affects the lives of a quarter of a million women in America. It launches an offensive on a woman’s femininity. Robbing them not only physically but psychologically as well, leaving them feeling less powerful, less fearless, and somehow less of a woman. We at Do It Like A Woman challenge the notion that women with breast cancer are any less of a woman because of their diagnosis. We believe that these women are warriors. And, we aim to equip them in their fight by helping them personalize their cancer. By giving breast cancer a name & a face, together, we are able to strip the cancer of its power with our battle cry or multimedia campaign. our battle cry is for all to hear & is a record of the strength that comes from Do”ing” It Like A Woman.
What Makes DO IT LIKE A WOMAN Different?
By using a camera’s shutter as a battle cry, Do It Like A Woman does something different. It documents the beauty & strength of these warriors in a platform in which they are comfortable–showing them & the world just how sexy, beautiful, & strong a woman is: no matter what they face, it is who they are.
Why a multimedia campaign? 
They say a picture is worth a thousand words. But, what if that picture was worth a thousand smiles instead? or a thousand confident, feel-good days? What if it had the power to give a person a thousand more days to live? How about two thousand or ten or twenty thousand? Or, better yet, what if it had the power to give that same person the ability to live a lifetime of 250,000 days or more? What if it was able to make an impact? What if it started a movement? Surely then, it would be more powerful than just a thousand words…& all it takes is YOU.
How can you get involved?
Talk. Talk. Talk. Who hasn’t heard from a man in their life that women talk too much? But, that is exactly what Do It Like A Woman needs you to do. Spread the word about us! Use your voice! Tell your friends! Like us on Facebook, Follow us on Twitter, & promote us on your blogs & social media site! The more people that know about us, the more women we can help, the more fun events we can hold, the more money we can raise, & the closer we come to helping find a cure. So, talk breast cancer to death!
Why the upside down heart? 
Let’s be honest, we all HATE cancer. But, the upside down heart featured on our website, in our images & in our photo shoots does not symbolize hate. This campaign isn’t about hate. It is about loving ourselves & finding strength, beauty, and power in that. So instead, Do It Like A Woman has transformed the symbol to one that reflects our mantra. Cancer turns a person’s life upside down & the journey towards survival is all about turning yourself back upright & standing tall. We have chosen to embrace the “upside down” as a symbol of the battle & also as a reminder of the strength & love encountered during it.
Use of Proceeds:
Funds raised will be used to raise awareness for breast cancer, to fund the search for a cure, & to put a smile on each & every breast cancer patient & survivor we come across.
