We hope that one day a picture can be worth more than just 1,000 words, but can be worth a full life span of 250,000 days or more for a person. As part of our “Be a Knockout” campaign, breast cancer patients and survivors are able to reclaim their femininity. Our photo shoots are composed of TWO shots: one with the DILAW “upside down heart” symbol and one with the pink boxing gloves. We want to knock out breast cancer! And, as a thanks for participation in the campaign, DILAW sends all participants 2–8×10 professionally printed stills of their shoot! So, DILAW & Be a Knockout & Knock out Breast Cancer…just like Bonnie, our co-president, did in hers!
Why a Photograph?
The “Be a Knockout” campaign allows breast cancer patients and survivors to SPEAK. It allows them to OWN their cancer. To say to their cancer, themselves, and everyone else: I HAVE OR HAVE HAD CANCER. So What? Look at me NOW. Look at my strength, my power, my beauty, my femininity. Look at how I am kicking cancer OUT or how I have kicked cancer OUT. How I didn’t let it kick my butt or how I’m not letting it kick mine.
Critical to the campaign, the photograph acts as a protest: a not-so silent movement to reclaim femininity by expressing the Do It Like A Woman (DILAW) attitude, which is teh cure. The photo shoot is a way for women to achieve that cure by showing off their beauty and working what they’ve got without feeling the least bit ashamed, in a platform and in a way in which they are comfortable.
Want to be part of the “Be a Knockout Tour”? We’re hitting the road, click here for more information or email us at firstname.lastname@example.org, if you want to help out!
EVERYONE can show their support for all ladies! Snap a photograph in DILAW swag and sending it to us or tag us! We’ll feature you on our FLICKR site & website! To purchase DILAW merchandise, click here.
By following & ‘like’-ing Do It Like A Woman, Inc. on social media, everyone is able to stand up to breast cancer on their own behalf or on behalf of someone else, who they know & love. Stand up today!